The Articulate Advocate: Persuasive Skills for Lawyers in Trials, Appeals, Arbitrations, and Motions

Knowing what to say as an advocate doesn’t matter unless you know how to say it persuasively. Combine your knowledge of the facts with the know-how to persuade judges, juries, and arbitrators. This book teaches you immediately useful techniques to: • Channel that initial adrenaline buzz. • Grab and hold the fact finder’s attention. • Gesture while speaking so you show as you tell. • Speak in phrases and control your pace. • Interact effortlessly with electronic evidence. • Plan to forget, then recover with confidence. • Practice productively so you’re primed to perform. Polish your persuasive style and push your advocacy skills to the highest level with the practical help of renowned trial advocacy teachers Brian K. Johnson and Marsha Hunter. These courtroom communication experts integrate cutting edge discoveries in human factors, gesture studies, linguistics, neuroscience, and sports psychology to give you a competitive edge every time you hear that electrifying instruction, “Counsel, you may proceed.”