Managerial Economics and Strategy

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Business & Economics - Economics
Managerial Economics and Strategy

Managerial Economics and Strategy

Name: Managerial Economics and Strategy
ISBN: 9780135184806

Perloff & Brander

5.0 / 3.0

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A problem-based approach that uses real-world issues and examples from actual markets

Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they’ve learned in the text and class to their decision-making in the real world.

Kateqoriyalar:

Business & Economics - Economics

İl:

2019

Nəşr:

Nəşriyyat:

Pearson

Dil:

english

Səhifələr:

1735

ISBN 10: